As the benchmark of ultra-luxury, Rosewood Hotels & Resorts is in a league of its own. In 2018, we contributed to Rosewood Hong Kong’s opening flyers, brochures, web copy, speeches and staff bios. In 2019, we wrote all of the website copy for Rosewood Guangzhou ahead of its opening debut, as well as press releases, […]
Since 2014, we’ve worked on a series of corporate communication projects for HK Express, Hong Kong’s only low-cost carrier. We’ve crafted press releases and video scripts, destination guides, corporate charters, media alerts and even revamped the airline’s public service announcement scripts.
A print and digital publication that focuses on social justice issues in Hong Kong and Macao, Ariana magazine launched in 2018. We have been working on Ariana from day one. Before the magazine launched, we worked closely with the founder to establish a vision for the design and content, then joined the production team to […]
The Correspondent is the quarterly magazine of the prestigious Foreign Correspondents’ Club, Hong Kong. Springer Creative took over the reins in August 2020, starting fresh with a modern redesign and strategic new editorial direction to reflect the rapidly changing media landscape in Hong Kong and Asia. We continue to manage the magazine’s editorial process, from […]
We are proud to work with the Hong Kong Tourism Board on a variety of projects, including press releases to international media and branded content collaborations with the South China Morning Post.
Klook, a world-leading travel activities and services booking platform, has hired Springer Creative for a slew of assignments, such as press releases, ghostwritten thought leadership articles, and speeches, just to name a few.
A Hong Kong-based beauty lifestyle specialty shop, showcasing a carefully curated list of premium gadgets and accessories, The Artistry needed a series of 12 science-and tech-driven beauty articles when they relaunched their websites in 2019.
For luxury commercial complex Landmark – one of Hong Kong’s premium lifestyle destinations – we oversaw and produced content for both their website and social media platforms from 2017 to 2020. We worked alongside photographers and stylists to create unique and compelling editorial-style features and product stories, as well as EDMs and monthly newsletters.
World-famous French cognac distiller hired Springer Creative, via TBWA advertising agency, to create an interactive online portal that’s brimming with interesting, evocative content. We explored everything from forgotten cognac cocktails to cognac lingo, stories behind the brand, the secrets of distillation, and the art of crafting Hennessy barrels.