You’ve probably heard the term SEO championed as a key strategy for any company looking to raise its visibility online. But what is it? And why does it matter? Here’s a quick guide to this short but essential acronym.

Here’s a quick cheat sheet for easy fixes that go a long way when it comes to maximising your social media reach

If you want to build a strong following online, staying on top of all of your social media marketing tasks is essential. We’ve rounded up three of our favorite social media management platforms to get you started.

There are no hard rules when it comes to building your press kit, except one: It should clearly communicate your brand’s unique selling points, useful background information and essential facts. Wait, what’s a press kit again? Let’s start with the basics. A press kit is a collection of information – a general press release, founder […]

You’ve got a gorgeous new website, unique services and an interesting founder’s story. But that’s just half the battle. If you’re hoping to show up in search rankings, you’ll need to create fresh content on a regular basis. Why, you ask? Three simple reasons: 1. Great content cultivates loyal customers  Inspire. Engage. Inform. Great content […]

Important for consumer-facing businesses, CRM stands for customer relationship management. You can engage, inspire and build long-term relationships with your customers — and subsequently grow your business — through effective CRM. Here’s how: What are CRM strategies? It’s all about building brand awareness through multiple touchpoints. Marketing campaigns, newsletters, advertisements, blogs, surveys, giveaways, social media… these […]