You’ve got a gorgeous new website, unique services and an interesting founder’s story. But that’s just half the battle.
If you’re hoping to show up in search rankings, you’ll need to create fresh content on a regular basis.
Why, you ask?
Three simple reasons:
1. Great content cultivates loyal customers
Inspire. Engage. Inform. Great content is all about adding value to people’s lives, whether that means unveiling new trends, inspiring them to try something new, or helping them save money.
Content that offers fresh ideas, valuable insights and feel personal can go a long way to strengthening your relationship with customers. That’s partly because customers are looking for brands that they can relate to.
If they see a bit of themselves in your company through your content on social media or blog posts, then you will build greater brand awareness and loyalty.
2. Good content is SEO’s best friend
Think of content creation and SEO (search engine optimization) as two sides of the same coin. When you create content that’s tailored to your customers’ lifestyle and interests, you will naturally add value to their lives.
They’ll read, share and engage – and that’s exactly want you want. Search engine algorithms tend to elevate sites that have unique content, strong traffic, link backs and shares. That is, those that are actually useful!
3. Cost-effect marketing
Although content marketing costs about 62% less than traditional marketing (such as offline events), it generates about three times as many leads, according to DemandMetric.
It’s your most affordable way to maximize your budget – especially if you’re a small- to medium-sized business.
How do you create fresh content?
Start with a content strategy. You need a structure for your communication approach – a backbone that can help you reach the right customers through the most effective channels.
Be fluid in the way you approach content, depending on your customers and their reading habits. Depending on your target demographic, blog posts, a weekly newsletter, podcasts, videos, or snappy social media campaigns might be the most effective.
Once you’ve defined the strategy and scope, work with professional writers, producers, photographers and videographers who know how to create original and engaging content.
Need help with your content? Drop us a line – we’d love to hear more: kate@springer-creative.com.
